Reebok International Ltd., headquartered in Canton, Massachusetts in the US, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. The global retailer, which turned over $3.8 billion in 2004, was acquired by sports brand icon Adidas in January 2006. It has 45 direct retail stores in Europe, distributed across 10 countries - the UK, Ireland, the Netherlands, Belgium, France, Germany, Austria, Italy, Spain and the Czech Republic.

Sport and fitness have never been higher on consumer’s agenda than today, thanks to the recent media hype surrounding world-class events such as the Winter Olympics, the Commonwealth Games and the World Cup 2006 in Germany - not to mention the western world’s obsession with diet and exercise. To capitalise on this, Reebok has an aggressive expansion plan that will see the company open more stores across its key markets.