VIBRANT MEDIA ADOPTS TELAPPLIANT VOIPOFFICE IP PBX FOR A SCALABLE, FLEXIBLE AND RELIABLE CALL MANAGEMENT SOLUTION

The Business Environment
Vibrant Media is an established advertising solutions provider reaching markets worldwide. Providing contextual advertising solutions to leading publishing companies, Vibrant Media enables an international network of leading web publishers and advertisers to increase the effectiveness of advertising relationships and maximise their revenue potential.

Established in 2000, Vibrant Media spans four offices in two continents - San Francisco, New York, London and Hamburg – with over 120 staff. When Vibrant Media was looking to move offices to Central London, they had discussions with their numbering provider who stated that it was not possible for them to take their existing telephone number from one exchange to another despite being less than a mile apart.

Vibrant Media wanted a flexible, reliable and scalable option that would allow them to deploy handsets throughout their private network to connect to staff around the world and also realise substantial cost-savings. Since its offices are spread across two continents, inter-office calling costs were getting too high. As Vibrant Media’s business grew, it needed its phone system to expand with it.

Vibrant Media’s foremost concern was bandwidth and a solution that would not compromise on voice quality.

The Solution
Vibrant Media required the consolidation of both voice and data traffic over their existing Internet link. Demands of email, web browsing, work on their production network and file replication of the corporate network all had to compete for bandwidth. Telappliant’s quality of service (QoS) based voice over IP solution was the only one that met their requirements as a cost-effective, robust and scalable offering.

Telappliant’s technical team proposed Vibrant Media with VoIPOffice Standalone Edition, a site-based version of Telappliant’s IP PBX offering. VoIPOffice provided the diverse applications that their business environment necessitated and the advanced customer support that they were looking for.

The Outcome
Telappliant VoIPOffice IP PBX enabled Vibrant Media to route inbound calls to anywhere within their enterprise and provide least cost routing for outbound calls. Vibrant Media was also able to scale the system and deploy several advanced high-end IP telephones into their branch offices to easily connect to staff located in other countries.
“Having VoIP handsets in our remote offices means we can call them for free. We’re contemplating deploying VoIPOffice to those locations and trunking directly to them,” says James Bromberger of Vibrant Media. “We are extremely happy with the VoIPOffice solution put in by Telappliant and the ongoing support that we were looking for.”
Superior Quality and Reliability
Telappliant’s VoIP implementation has been a definite success with Vibrant Media enjoying several significant business benefits.

James Bromberger said, “Our previous experience with Telappliant led us back to them. Our IP PBX solution is great and having a competent company run it is invaluable. The flexibility of a true VoIP system without the commercial lock-in of other proprietary manufacturers means I can expand this system more rapidly and cheaper.

“Replacing legacy technology with VoIP handsets, such as the Snom 360, has been great. Coupled with my corporate VPN, I can now log in with a softphone when I am not in the office to place and receive my calls. This has been really useful when I am traveling.”

Telappliant Develops Scalable Hosted Solution to Transform Serenata Flowers’ Sales Process for Greater Growth

About SerenataFlowers.com
SerenataFlowers.com is an independent online retailer of flowers and gift items based in the UK. Founded in 2004, Serenata runs 3 fulfillment centres across the UK - London, Birmingham and Manchester.

The Requirement
SerenataFlowers was relocating its customer service centre to new offices and was looking for a solution that would reduce its internal communications costs. Moreover, the cost of maintaining traditional phone systems soon had the company looking at new ways to efficiently handling the calls and reducing internal communication costs. Serenata wanted to maximise value with their customers to deliver services which enhance greater profitability and improve competitive advantage. The primary features of any call management solution they were to adapt had to have call queuing, music-on-hold, remote virtual extension and voicemail functions among others.

Challenge
Initially, Serenata looked at upgrading their traditional PBX solution. However, considering the comparable feature set in a traditional solution which would require a greater capital outlay as well as higher ongoing costs, Serenata turned to Telappliant for a VoIP solution.

Although the low cost calls and the advanced feature set made available via VoIP solutions were an attractive prospect, quality and reliability were of paramount concern to SerenataFlowers.

Solution
As a market leader in the UK with proven experience in VoIP services, SerenataFlowers chose Telappliant as its solutions provider. Telappliant’s technical team proposed SerenataFlowers with VoIPOffice Hosted Edition, a hosted service of Telappliant’s IP PBX offering. The Hosted Edition didn’t require substantial upfront investment and provided the advanced feature set that Serenata was looking for.

As a highly scalable solution, the hosted edition will continue to meet Serenata’s growing needs.

Outcome
Telappliant was able to implement the solution in a few weeks with negligible impact on service. Next up for Serenata is to use Telappliant Services to enhance call management
features such as call queuing and reporting. Serenata is also exploring the possibilities of implementing a bespoke IVR solution.

With one member of the Customer Service department based in New Zealand, Serenata wants to deploy more remote staff to enable round-the-clock customer service.

“This solution has resulted in more productive staff that can use remote extensions to work from home seamlessly. One member of our customer service team works from abroad in a different time-zone which enables us to offer 24/7 customer service. We are very excited about what the VoIP technology promise.”

Peter Ahl, Managing Director, SerenataFlowers.com

Hosted PBX Solutions by Cosmics Unified Communications plc.
As a complement to conventional direct sales methods, Cosmics Unified Communications (www.cosmics.com) have developed a complete on line business ordering communications service for smaller business owners and start up companies for simple transition from the traditional hard phone environment into the world of Fortune 500 Hosted Voice over IP Telephony.
The service is activated and administered through the web with a simple pay as you go model by logging in to our website www.sweetch.co.uk.
Users with a ‘single’ existing DSL line can select multiple numbers, IP phones and services and a range of low cost preconfigured IP handsets, ATA phone adapters and soft phones.
Businesses and staff no matter where they are located can be up and trading in a matter of days accessing all their communications through the inbox - with access to free peer-to-peer calls and free conference calls and huge off-net call savings.
Cosmics solution is hosted in our secure datacenters, and will move and grow with your business no matter how many people you may have. Whatever your business, choose an IP telephony solution from Cosmics. It will be the last telephone system you'll ever need.
Channel reseller opportunities’ are available for virtual or full partition to our IPCENTRIX billing platform as well as Interconnect and white-labeling of our sweetch.com ordering website.

Why choose Cosmics
- Benefit from a high quality combined IP/ATM international network with 24/7 support and worldwide coverage.
- Integrate your telephony and computer networks in your headquarters, branch or affiliate offices.
- Perform all your communications e.g. phone, email, SMS, IM, customer profile access, database interrogation, CRM, etc. from your office LAN.
- Integrate your mobile phones with your office LAN for record keeping and centralized billing.
- Manage your Voicemail from your PC with total control over phone, through email, and online.
- Acquire international phone numbers in 60 countries as you grow.
- Integrate your off site workers in your telephony network no matter where they live.
- Reduce your communication costs and increase your productivity.
- Ensure a pleasant customer experience with efficient business processes.

Cosmics Unified Communications PLC
Hosted IP Telephony'Wholesale' Service Provider
Coppergate House
16 Brune Street
London
E1 7NJ England
Main Tel: +44-(0)203 031 8200
Fax: +44-(0)207 953 8485
Website: www.cosmics.com
Email: sales@cosmics.com