BRITISH AMATEUR GYMNASTICS ASSOCIATION ROLLS OUT INTERNET TELEPHONY

Business Environment
VoIP networks and IP phones can offer tremendous benefits to organisations with multiple locations. British Amateur Gymnastics Association (BAGA), the Governing Body for the sport of Gymnastics in the UK required a call management solution that would allow them to connect their remote offices and home workers while considerably reducing call costs.

Based at the Lilleshall National Sports Centre in Shropshire, British Gymnastics works from three separate buildings with a total of 80 staff of which 20 work from home or remote offices. Considering the vast advantages of Internet telephony, British Gymnastics decided to make use of its broadband connection to create a robust VoIP environment.

The Challenge
British Gymnastics had an Avaya PBX system in place. Three years after its original implementation, the system reached its end-of-life. They did not want to upgrade the system with its current replacement product and wanted instead to opt for a feature-rich platform which adopted open standards technology.

British Gymnastics explored the possibilities of a VoIP solution, primarily because they had a number of remote offices that could easily be linked using voice over IP on their existing broadband connection and the considerable potential for cost savings on inter-office calls. The system also needed to be scalable and interoperable with other vendors’ equipment. Overall, they required high reliability and flexibility.

Their foremost concern was, if their existing LAN infrastructure would cope with the additional VoIP traffic. They were also concerned if QoS (Quality of Service) would be an issue, both on the LAN and WAN.

With prior experience of using an Asterisk PBX, British Gymnastics chose to go with an Asterisk-based VoIP solution due to its overwhelming advantages over a proprietary hardware-based VoIP PBX.

British Gymnastics chose Telappliant as its Internet telephony solutions vendor having had previous experience trialing its VoIPtalk™ service and utilising its superior technical support services.

Solution
British Gymnastics approached Telappliant specifically asking for an Asterisk implementation. Although Telappliant has its own web-based IP PBX solution, called VoIPOffice™, British Gymnastics wanted to leverage their internal I.T. expertise to get the most out of a pure Asterisk platform. Telappliant was chosen to supply, configure and install the Asterisk solution.

Telappliant managed an out-of-hours migration strategy to ensure that BAGA’s users would be seamlessly migrated from the legacy telephone system to a fully VoIP-based solution. “I am very pleased. We now have a very stable PBX platform,” says Ben Willcox, IT Manager for British Gymnastics. “By migrating to an Asterisk platform, we have dramatically reduced our call costs while at the same time inheriting a feature rich, open platform which has also improved the mobility and efficiency of our organization. Telappliant provided us with support and assistance every step of the way to ensure that our migration was as seamless and straightforward as possible.”

Outcome
In the short term, the implementation of a single unified dial plan across all of the remote offices is the biggest improvement for British Gymnastics as it means that calls can be made between extensions regardless of the physical location at no cost. Remote users can use softphones on their laptops to make telephone calls back to the office from anywhere in the world. While inter-office calls are free, calls to any other destination can be made at huge cost savings using the Telappliant VoIPtalk Internet telephony service.

In the long term it offers BAGA the possibility to integrate the IP PBX with their existing operational and business support systems to provide additional services to their members, such as information services delivered via SMS. This is made possible by using the Asterisk server as a gateway to a third party bulk SMS provider.

Customer Comment
“There are numerous advantages of opting for an open source Asterisk solution. These include the ability to run on standard server hardware and provide easy integration points with our existing systems and applications. Asterisk has a global support community which means that my team has access to an extensive existing knowledge base. Furthermore there are no ongoing software licensing costs and adding features and fixing bugs is simply a software upgrade. An advantage of a software-based PBX is that we can now run a test/development server with identical configuration, to test any required changes before applying them to the live system, for just the hardware cost of a spare PC.”

“Despite the initial challenges with the implementation, the technical team at Telappliant were very helpful and responded very quickly to get all the issues resolved to ensure that we had a reliable, solid PBX platform,” said Ben Willcox.

With one of the largest and most robust enterprise network infrastructures in the world, Nortel connects its 30,000+ global and extremely mobile workforce, along with hundreds of external partner companies, and uses its own unified communications solution to enhance employee quality of experience and drive down total cost of ownership.

Oregon-based Columbia Sportswear is a leading manufacturer of outdoor apparel. Its employees conduct business with suppliers and retailers around the world, and the company frequently searches for ways to increase the efficiency and productivity of its workers who travel. Columbia had already deployed Microsoft® Exchange Server 2007 with Unified Messaging and Microsoft Office Live Communications Server 2005 for instant messaging (IM) and presence awareness. It sought to expand its employees’ communications options by upgrading to Microsoft Office Communications Server 2007 and deploying IP-based devices from LG-Nortel and GN. Now employees have enhanced real-time communications capabilities, including audio, video, and Web con-ferencing and software-powered voice over IP (VoIP). Columbia also avoided the cost of an upgrade to VoIP networks and eliminated the use of public IM applications.

More information at: http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000000787

Although many enterprises are eager to deploy converged voice and data

applications and services over IP, they see their legacy PBX systems and

upfront costs as roadblocks to the enhanced capabilities that IP would

bring. This paper demonstrates that legacy PBX equipment does not

have to be replaced for enterprises to begin a phased migration to IP

convergence. Dialogic® media gateway appliances make the

implementation of IP technology in PBX systems possible right

now, and with low upfront investment costs.

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